Do you want a low emission car? Then look out for the Blue Lion!
Peugeot has launched the new Blue Lion accreditation for its low emission line-up, making it easy for eco-conscious drivers to choose the right car for them – and the environment.

Peugeot has for many years now applied a proactive policy in favour of environmental protection. The carmaker has now gone a step further, endeavouring to clarify its commitment to future generations through the Blue Lion approach.

The major challenges to be faced by the automotive industry are:

    •Reduction of greenhouse gases to limit global warming.

    •Reduction of atmospheric pollutant discharges to limit the impact on air quality.

In both these areas, the Peugeot Brand has already taken numerous initiatives:

- Presentation in 1995 of the 106 Electric, which was to become the best-selling "zero emission"car in Europe.

- Creation in 1998 of the carbon sink in the Amazon, an experimental project allowing CO2 to be captured over a period of 40 years.

- Development of the HDi diesel engine (High pressure Diesel Injection) in 1998, giving, by comparison with engines with a prechamber, a 60% reduction in particulate emissions, a 40% to 50% reduction other pollutants and a 20% reduction in greenhouse gases.

- Presentation of a major innovation in 1999: the additived Diesel Particulate Filter System (DPFS), put on sale on the 607 in 2000 and soon extended to the other product ranges.

- Design of latest-generation petrol engines in cooperation with BMW Group, allowing fuel consumption and CO2 emissions to be reduced by 10% to 15%.

- And the recent partnership with Michelin so that the 308 may benefit from the development of Energy Saver tyres, capable of further reducing greenhouse gas emissions by 4g/km.

While working for tomorrow and beyond with Diesel Hybridisation which will represent a breakthrough in terms of CO2 emissions and the Fuel Cell.

Finally, this approach is also visible through the roll-out of the Brand's sales network facilities meeting BlueBox standards, sales areas with limited glazed areas, allowing better control of energy expenditures for heating and air conditioning. These premises also give priority to the use of natural materials such as wood and are organised so that the workshops are adapted to sorting and recyclability of automotive wastes.

What’s more, all Peugeot’s HDi engines can now run on a 30 per cent Biofuel mix – compared to an industry norm of around five to 10 per cent – which means a reduction in the use of fossil fuels, as it uses crops grown above the ground.

Here are the key points:

• Peugeot’s Blue Lion petrol models will have CO2 emissions under 130g/km
• They will only be built in factories with ISO 14001 certification
• They will be 95% recyclable